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Vice-President, Sales & Marketing
Travel and Health Insurance Company
Lennoxville

Position

• Reports to the President.

Company

• One of Canada’s largest niche market providers of insurance products and services.
• Provides a full range of travel and health insurance products to students, groups, individuals and expatriates.
• Products are sold and marketed to the end-consumer directly or through insurance brokers, travel agents, consultants and third party administrators.
• Administers over $300 million in premiums, covering more than 3 million policyholders travelling worldwide.
• Offers medical case management, cost containment, assistance and claims services throughout the world.
• Privately owned company specializing in group and international student insurance and offers several dozen group and individual products geared toward the travel and specialized health insurance industry.
• Founded in 1984, its head office is located in Lennoxville, Quebec and has a staff of 400 employees.

Responsibilities:

• Drive sales and revenue growth by focusing on targets and expanding client relationships.
• Develop and implement an overall marketing and sales strategy for all its products, including pricing and customer service policies and advertising programs.
• Developing marketing action plans that clearly define objectives, goals, schedules and assignments to implement and achieve targeted opportunities.
• Serving as a strategic leader and resource for sales personnel and the senior management team, ensuring that the overall product and brand vision are properly reflected in sales, channel and public relations strategies and tactics.
• Developing segment and vertical lead and revenue generation programs, direct marketing campaigns and advertising programs.
• Providing vision and direction to Sales and Product Managers in the development and implementation of product launches as well as in the coordination of trade shows and sales events.
• Providing direct sales support to international customers through the development and execution of presentations to high level contacts.
• Providing leadership to Product Managers and Research Analyst, ensuring the provision of
  in-depth market, industry and competitive analysis and positioning.
• Together with Product Managers, keeping abreast of market, industry, competitive analysis and positioning activities.
• Ensuring regular analyses of customer satisfaction surveys, consumer trends, etc.
• Providing leadership to the Communications Director for all marketing programs both internally and externally.
• Overseeing outside vendor relationships where necessary.
• Developing an annual marketing budget based on overall needs and estimated costs; monitoring budget and delivery dates for marketing programs worldwide.
• Managing post-mortem review process, submitting strengths/weaknesses and suggestions for refinement of marketing initiatives.

Profile:

• Possess a passion for sales and marketing, be result-driven and highly self motivated.
• Be an extraordinary leader capable of quickly establishing credibility.
• Think strategically, critically and multi-dimensionally; bring an analytical and strategic approach to client and account development.
• Be an exceptional communicator.
• Be an excellent well-rounded, politically astute individual capable of building a team that will execute plans and drive results.